Our insights

We provide specialised support to help academics and research teams turn ideas into commercial opportunities. Our services cover technical delivery, commercial planning, and spinout readiness, giving innovators the guidance they need at every stage.

Why most university spinouts are structurally doomed

Most university spinouts do not fail because the underlying science is weak. They fail because the systems surrounding them are designed to generate ideas, not to sustain industrial businesses. The "valley of death" is, in practice, a gap in ownership — and closing it requires more than better advice.

How to win under Innovate UK’s new strategy

Innovate UK has changed direction. Chasing a grant with a strong technical story is no longer enough. Under the new strategy, the best applications start long before the form is opened — and read like business cases, not project briefs.

Engineering and commercial decisions are the same decision

In most deeptech ventures, engineering and commercial decisions are made by different people, at different times, in different rooms. That split is where value leaks — and the ventures that reach Series A in defensible shape are the ones that never let it open in the first place.